Living by Doing

I'm a single founder working on improving my business and myself.

6. May 2014 22:27
by Anders Thue Pedersen
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How I grew my revenue 481% in 6 months (and a few weeks)

6. May 2014 22:27 by Anders Thue Pedersen | 0 Comments

A little more than six months ago, i participated in my first MicroConf conference, and my life has changed so much in some ways and not in others.

My way of looking at and doing business has changed a lot, but my motivation has not.

Recently I have been reading books and talking to many people about motivation and Monday when I was at my monthly mastermind meeting, we talked a lot about motivation.

One reason for this is that in my “old” business life (five years ago and before that) I was motivated to work because I believed that it would somehow lead to me getting recognition, fame and fortune.

 

This almost killed me.

 

Now I am motivated because I want to create a fantastic work environment, one where people can blossom, one where they have the energy surplus to work on becoming better persons than they were when they started. A work environment where people help each other, not because they have to but because they want to. A work environment where there is laughter and happiness where there are feelings and honest people that dare.

The best part is that this is happening!

I do motivate people to do better, to become better and to get better and I love it.

But, there is still an area where I can learn a lot from my fellow mastermind’s my employees and friends, namely self-motivation!

I usually only do stuff that I can finish in a day at max and prefer if I can finish It in 5 minutes J

To improve my grit and perseverance I will start playing “the game”, not to win, but to have fun.

My new game will not have an end, it will not start and never finish and there will be no winners, losers, heroes or villains.

There will only be playing and being appreciative of what I have and what we accomplish together.

More specific I will write articles, many articles and it should be realistic to write 100 before the next MicroConf.

This together with an improved GUI and a clearer message on the homepage, should be able to lift my revenue to the double of now and then I will hit the magical 10x !

Last week I hit 5x revenue compared to my pre MicroConf level.

It was my best revenue EVER. The best conversion EVER (and even the traffic went up a little)!

All because I kept on doing a little every now and then - on the website, the software, the link building and the message on the homepage.

 

7. April 2014 22:24
by Anders Thue Pedersen
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The new website is live!

7. April 2014 22:24 by Anders Thue Pedersen | 0 Comments

The new watermark website is live!

www.watermark-image.com

I like it although as usual I shipped before I was completely satisfied.

But I wanted it live before MicroConf next week, so I worked through the weekend and got it ready enough for release.

Now i want to improve the software so it looks like something you would expect from the new website.

The status of my progress is not where I wanted it, I have struggled to improve my revenue and I believe that I must improve the GUI to improve the revenue.

3. March 2014 20:41
by Anders Thue Pedersen
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How to do a reality check when you doubt your abilities.

3. March 2014 20:41 by Anders Thue Pedersen | 0 Comments

When you live in a world comprised of hacker news updates and tweets/articles/podcasts from high profile thinkers and entrepreneurs like James Altucher, @Patio11, Seth Godin and Swiss Miss it is easy to lose some perspective on reality.

You might think that you have nothing to offer to the world. That everything has been made before and that the stuff you are dreaming about is useless and not worth making.

Second reality by Future Crew

I certainly think like that from time to time.

This happened (again) last week after I released the new higher price point versions and after the initial high over my accomplishment, I started to get some mental jitters again.

Small bubbles of worrying started to creep in asking if anyone really needs my product, I worried if anyone needed the new features, and questioned if it really works.

At the same time I have been working on a new upload feature, and since the documentation for the API I am using is [redacted] it has taken and astonishing long time to get it to work(ish).

All in all a lot of doubt and uncertainty has been creeping into my brain.

I believe this is all normal.

Being a single founder and entrepreneur is a hard and bumpy road.

The thing that helps you get through this kind of mental obstruction is

  1. How normal you realize this is
  2. How little you fight it
  3. What tools you have at your disposal to help you work through it.

I am getting pretty confident that it’s totally normal to get these kind if thoughts – and if you don’t take my word for it, go read some of James Altucher post’s – he is the master of “normalizing” the “not normal”

I am still a beginner at not fighting it, but I am (painfully) aware of the importance of this point.

This time I ended up relying on one of the essential mental-realigning tools when being a single founder, my mastermind group!

I went to a mastermind meeting and one of the other attendees said that he thought i was a success and that i had “made it” and that he thought of me as a success.

The thing that really made me realize that my “problem” perhaps was a little off scale was that I actually is looking up to this guy because he has taken the leap and has built a SaaS web app and is making recurring revenue (= the pot of gold at the end of the rainbow)

So I have had my mental energy return to normal levels and started moving forward once again.

Status

Last week

I worked on the new sharing option (and made a little progress) and tweaked the website a little, most notably I added a price slider to see if I could bump up the sales of the Share and SecureShare higher price point versions.

The last thing I did was reaching out to three (3) sites that had articles about windows tools for WordPress, and the result was amazing – I got two (2) responses the same day that they would review my software!

Next week

Work on the new sharing feature, hopefully launch the new website.

The numbers

I had higher hopes for the revenue and even though it is high I had hoped (dreamed) of beating the record.

 

Week Orders Revenue Visits Conversion
40 147% 181% 109% 135%
41 212% 275% 111% 190%
42 141% 185% 105% 135%
43 206% 254% 113% 182%
44 171% 215% 107% 159%
45 229% 285% 104% 220%
46 247% 313% 109% 226%
47 300% 395% 106% 283%
48 312% 413% 96% 323%
49 300% 423% 96% 312%
50 271% 349% 93% 291%
51 218% 303% 85% 256%
52 171% 209% 75% 228%
1 259% 315% 86% 301%
2 282% 382% 98% 288%
3 247% 333% 93% 266%
4 241% 288% 96% 251%
5 218% 273% 91% 239%
6 247% 311% 91% 271%
7 276% 369% 87% 319%
8 259% 381% 96% 269%
9 271% 371% 85% 318%

24. February 2014 15:43
by Anders Thue Pedersen
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The sound of crickets

24. February 2014 15:43 by Anders Thue Pedersen | 0 Comments

As an entrepreneur, you have to push changes to your product, homepage or business all the time, and the better you are at adapting changes the more fun you are going to have.

Sometimes the changes are small and easy (or at least trouble free) to push out and sometimes they seem a bit harder.

When I moved my free version away from the most prominent place on the download page, this was a small change that involved a lot of worrying.

Worry because I was afraid what my user would think of the change.

Last week I did a small(ish) change again, and again I worried if it would blow up in my face.

I introduced a higher price point of the TSR Watermark Image software - two new versions with some new features and some new pricing (29/69/139)

The result was absolutely nothing, or actually it was better than that because it was “the sound of crickets” I got zero complains and no hassle only some more revenue!

The lesson is, it is ok to worry, but not more than you still pushes out changes!

Status

Last week

I release the new 3-price point layout of the download page.

I released a new version with support for uploading the watermarked images to WordPress after watermarking.

Added WordPress, Facebook and FTP logo to the download page.

The Conversion did go down some, but the higher price point orders made the revenues go up – three cheers for the higher price points!

Next week

I am working on a version with the option of uploading to eBay that I am having some good progress on and will release this during the week, also the new website design are almost ready – hoping for a release this week.

 

Week Orders Revenue Visits Conversion
40 147% 181% 109% 135%
41 212% 275% 111% 190%
42 141% 185% 105% 135%
43 206% 254% 113% 182%
44 171% 215% 107% 159%
45 229% 285% 104% 220%
46 247% 313% 109% 226%
47 300% 395% 106% 283%
48 312% 413% 96% 323%
49 300% 423% 96% 312%
50 271% 349% 93% 291%
51 218% 303% 85% 256%
52 171% 209% 75% 228%
1 259% 315% 86% 301%
2 282% 382% 98% 288%
3 247% 333% 93% 266%
4 241% 288% 96% 251%
5 218% 273% 91% 239%
6 247% 311% 91% 271%
7 276% 369% 87% 319%
8 259% 381% 96% 269%

24. November 2013 13:14
by Anders Thue Pedersen
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Revenue almost 4x - Documenting my path to 10x (Week 8)

24. November 2013 13:14 by Anders Thue Pedersen | 0 Comments

To document my growth towards 10x I will blog every Monday with my stats for the week gone, what I tested, what did I change and what did/did not work.

I was thinking this Sunday when I woke up (well actually I was woken by my daughter crawling all over me J) why did you post that blog post Saturday. I realized that one reason was for the publicity and validation, but mostly it was because I want this. I want to 10x and I have realized that the best way to get your goals to succeed is to write them down and speak about it. What could then be better than doing both, writing it down and at the same time speaking aloud through this blog?

Another benefit is that my motivation is often erratic and sporadic and I my hope is that by blogging every Monday (or Sunday) will teach me something about keeping a constant push behind the train wagon.

One thing I am currently interested in is motivation. What motivates me and how do I keep motivated. I have a long history of jumping from project to project partly because I did things that was not aligned with the true me, but also because I did not understand “the dip” as Set Godin writes about.

Therefore, this is as much a journey to understand myself, to find out what motivates me, to learn to keep pushing and to get through to the other side, and I hope you will join me and help me if you can!

Before I continue, I will tell you a little about my setup. I am currently CEO of Andromeda IT, a web consultancy company based in Copenhagen Denmark. We are six young people working together trying to create digital web art in our solutions. One of the employee (Philip) are a part time student, and a really clever programmer (he is programming an OS in his spare time :roll: ) and he is primarily working for my “other” business called TSR Software.

TSR Software is the brand that I am using for my time and place independent software and SaaS business that I want to grow to 10x, but from time to time stuff from the consultancy will seep through to the TSR part and the other way.

I have several ideas for getting to 10x, first thing I will do is streamline and improve my watermarking software. The next couple of weeks I am working on the new website and a new GUI for the software, I hope these two items will give me an x more (or twoJ).

On the longer scale I will boost my other TSR products especially our product TSR Photo Manager that I myself love and I believe there is a big potential for it out there (try it out now!)

The last and third leg is that I will create one or more of the SaaS web apps I am dreaming of getting online and flying.

This is as much a journey from doing a hobby “for the clap on the shoulder” piece of software to fully getting value for money as it is a journey about taking control of my life professional and private and getting more out of live by doing the right stuff.

Status

Last week:

I got my Microsoft ISV Competency approved and got listed on Microsoft Pinpoint (PR 7 directory) and I got started on upgrading my software and installer to .NET 4.0

This week:

I will get some Microsoft ISV logo on the website, write about how the software has been approved by Microsoft and work more on the new website and the new GUI. Release a new version that checks/installs .net 4.0

Status

Week

Orders

Revenue

Visits

Conversion

47

300%

395%

106%

283%