Living by Doing

I'm a single founder working on improving my business and myself.

23. June 2014 21:55
by Anders Thue Pedersen

How it feels like being hit by a panda in real life.

23. June 2014 21:55 by Anders Thue Pedersen | 0 Comments

I do not call myself a SEO expert and I do not make most of my income from SEO consultancy. On the other hand, I have been online since 1991 when i got my first email address and I have been interested in SEO before the acronym was invented.

Until now I have only been hit once by a google update, back when they introduced duplicate content penalty. I had a site the look a lot like another site that was penalized and I stopped doing any other SEO than pure white hat.

The reason was mainly that it was too risky trying to make a living dodging google.

Last week I got hit by something that felt like a 40 feet panda, and not online but in real life.

My revenue stream from consultancy was cut by around 50% because some customer’s simultaneously scaled down their engagement.

If it was just me it would be ok, but since I have five employees, it is some beating.

The hardest is not losing they revenue, the hard part is like in the virtual SEO world that I do not know when it will change, if I will find new customers or if this is the new normal.

On the other hand, I can influence the real world more than I can influence google, so I am currently doing a lot to get new customers for my consultancy business.

I also decided to use this panda to pivot my consultancy and move us into a higher gear and really focusing on shipping our solutions to the customers. This will mean that we all will work on one customer project until it is done and then move on to the next.


The conversion roller coaster is currently on the fun part of the course and my stats are once again looking like I would love them to be all the time.

On the other hand I am pouring a lot of energy into the consultancy at the moment, so I will settle for anything.


16. June 2014 16:37
by Anders Thue Pedersen

The feeling you get when you do work that matters.

16. June 2014 16:37 by Anders Thue Pedersen | 0 Comments

It is this intense feeling of satisfaction that permeates your entire body, In contrast, normal work can feel dull and boring.

The hard part is to realize that you can only do work that matters from time to time and often only in shorter periods than other work.

This is like saying to a junkie that he can only get his substance every Monday and only half the day (Often the junkie wants it now and all the time).

I am a “doing work that matters” junkie and I am learning to live with the long periods where I do work that is interesting, helping others but that not really matters.

So how do you get to the point where you are doing as much work that matters as possible?

First thing to do is to figure out what matters. What work do you like to so without being paid and without getting anything in return?

It has taken me many years figuring out what matters to me, I looked for the recurring theme I could spot from the times in my life when I felt I did something meaningful and something that really mattered.

What I realized was that I like helping others to become more and to help them build their self-confidence.

After you have figured out what recurring theme in your life makes you satisfied and feels like something that you would really miss if you were to live without

Then you have to figure out how you can use that in your work life, how you can somehow translate what you like creating (for free) into something that adds value to other people’s life!

Because if you like doing something that no one sees any value in you first have to create a sense of value from your work, and even though the reward is higher, I believe you can shortcut the process.

You must figure out how your work can add value to others life, again in the example of me I add value to others life by employing them and helping them level up on their personal journey.

In the process, they will help me create value to our customers by creating wonderful solutions that solves the customer’s pain, perhaps even because that is what matters to them?


Again a week without much work, I am running some split test on the page but my kid had her 6'th birthday so I took the day off to celebrate her :)


30. April 2014 21:49
by Anders Thue Pedersen

Motivation is a killer.

30. April 2014 21:49 by Anders Thue Pedersen | 0 Comments

It kill items on your to do list, it kills time and if you don’t watch out it will kill you.


I have been highly motivated since MicroConf, motivated to put my ideas into action and start raising my revenue.

At the same time, my “day job” has been throwing work at me like a crazy and to top it off I used three days to go to test school with my daughter.

Previously when this happened I slept less to get everything done. This time I have tried a different approach, I have done less, and slept more.

It is hard, because I do not like to be behind on my internal calendar of when things should be done, but on the other hand, it is nice to see my family thrive because we all have the energy needed for such a big thing as starting in school.

So the blog post was delayed, the TSR work was delayed and it is ok.


I think the Easter still affects the number as they look really depressing, this (next) week looks much better.

At the same time something is going on in google - my traffic goes up and down by as much as 30% per. day. 

1. November 2013 19:04
by Anders Thue Pedersen

Microconf ROI in 28 days

1. November 2013 19:04 by Anders Thue Pedersen | 0 Comments

The title only tells half the story, but when it comes to the classic ROI I got mine in 28 days.

How did I do that, well it's a long(ish) story that I'll talk more about in coming posts, but the story goes something like this:

For the first time in my life I attended a conference of likeminded entrepreneurs, it was the Microconf conference in Prague October 5-6 and I really did not know what to expect.

Man was I in for a surprise (a good one) – I learned more about myself and my product in those 4 days than I have in a long time.

The first big realization that hit me was that I needed to remove my ego from my business!

This might need some explaining, what I had to do was to look at my business in a way where I did not create and sell my products for the pad on the shoulder, the praise or someones recognition.

For all the time I have created TSR software (and before that), I have done it (mostly) for the pad on the shoulder, the money and to get people to validate me.

What I had to do instead was to create the products for me and for the users, and if someone think the product suck, well then, that is their opinion and it has nothing to do with who I am and how good I am.

So now I work on TSR products to improve the revenue and to maximize the conversion rate – not because I want to earn a lot of money (even though I like money a lot) but because I’m curious to see how much money I can earn on this, how high conversion rate I can get and what I need to do to get there.

This change in perspective led me to change the main download/purchase page while still at the conference, so Sunday evening after dinner but before the informal gathering, I moved the free download below the fold and added a higher price point bundle to my three-column download, so it went from:

Free  - Trial   -    Buy


Trial  - Buy  - Buy bundle

This “immediately” 2x’ed my revenue (Actually it 6x’ed in the first couple of days but now it’s closer to 2x), and it’s this improved revenue that has paid for all the expenses I had in connection with the MicroConf conference in around 28 days.

I have been working at warp speed since the conference and have made so many new discoveries, new tools and mindboggling changes to me and my websites that I’ll probably needs a lot of blog post to describe it all, so look out for more.

If you want, check out TSR Watermark Image and follow the changes on that website the coming weeks