Living by Doing

I'm a single founder working on improving my business and myself.

6. May 2014 22:27
by Anders Thue Pedersen

How I grew my revenue 481% in 6 months (and a few weeks)

6. May 2014 22:27 by Anders Thue Pedersen | 0 Comments

A little more than six months ago, i participated in my first MicroConf conference, and my life has changed so much in some ways and not in others.

My way of looking at and doing business has changed a lot, but my motivation has not.

Recently I have been reading books and talking to many people about motivation and Monday when I was at my monthly mastermind meeting, we talked a lot about motivation.

One reason for this is that in my “old” business life (five years ago and before that) I was motivated to work because I believed that it would somehow lead to me getting recognition, fame and fortune.


This almost killed me.


Now I am motivated because I want to create a fantastic work environment, one where people can blossom, one where they have the energy surplus to work on becoming better persons than they were when they started. A work environment where people help each other, not because they have to but because they want to. A work environment where there is laughter and happiness where there are feelings and honest people that dare.

The best part is that this is happening!

I do motivate people to do better, to become better and to get better and I love it.

But, there is still an area where I can learn a lot from my fellow mastermind’s my employees and friends, namely self-motivation!

I usually only do stuff that I can finish in a day at max and prefer if I can finish It in 5 minutes J

To improve my grit and perseverance I will start playing “the game”, not to win, but to have fun.

My new game will not have an end, it will not start and never finish and there will be no winners, losers, heroes or villains.

There will only be playing and being appreciative of what I have and what we accomplish together.

More specific I will write articles, many articles and it should be realistic to write 100 before the next MicroConf.

This together with an improved GUI and a clearer message on the homepage, should be able to lift my revenue to the double of now and then I will hit the magical 10x !

Last week I hit 5x revenue compared to my pre MicroConf level.

It was my best revenue EVER. The best conversion EVER (and even the traffic went up a little)!

All because I kept on doing a little every now and then - on the website, the software, the link building and the message on the homepage.


21. April 2014 22:14
by Anders Thue Pedersen

MicroConf 2014, Las Vegas

21. April 2014 22:14 by Anders Thue Pedersen | 0 Comments

My jetlag from my first US MicroConf is lifting and I am starting to feel “normal” again, whatever that means.

As last time, my head is full of impressions and ideas and I will try to document some in this blog post.

First, I want to extend my thanks to Rob Walling (@robwalling) & Mike Taber (@SingleFounder) without these two fantastic, selfless and friendly founders MicroConf would not be a reality and my mind would not be blown away plus my chance at being Awesome™ would be way less.

As I wrote previously, I recently did the last implementation of stuff I learned at MicroConf 2013, Prague, so my MicroConf To-Do list was empty.

Let me tell you, it is not empty any more, it is full of stuff to do the next 6 months until MicroConf Europe in Prague.

My main takeaway was actually not from one of the speakers of this year but something I got from Patrick McKenzie (@patio11) in between talks – he called it “Mad Libs” a game of words that I am going to use to generate content.

The game goes something like this; you create a sentence

“Protection of images online by adding a watermark”

Then you substitute some of the words to generate a large numbers of headlines, in my example they would be:

“Website recognition of images online by stamping them with a watermark”

“Brand recognition of photos on facebook by adding a watermark”

“Protection of photos on facebook by adding a watermark”



This system has currently generated 140 headlines that I am coding an Article system around, this way i can add and show these articles on the homepage-

This will help me catch what Patrick calls “Snowflake queries” and at the same time help me lift my Google ranking since I have dropped and I am getting less and less visitors from Google.

Another takeaway from the conference is that I added a “Downloading” page that the user is automatically redirected to, this way I get a page view more than previously, lowering my bounce rate and lifting my average page view.

The next big takeaway was from the attendee talk by Jordan Sherer (@widefido) who (also) is selling software to consumers, besides being a funny person I realized that I do not educate my customers about what the software can do for them and what their problem is.

This is a copy problem but first I need to investigate why people are buying just as Joanna Wiebe (@copyhackers) keeps telling me in her excellent books.


Since last week the conversion and revenue has come down a bit, but since it has been Easter and this means days off in Europe I hope it is just a temporary thing, but as I wrote above I am going to concentrate on the google side of things, by creating at least one article every day I am at the office.

This will (I hope) improve my number of visitors that has been declining the last 6-8 months.

But on the bright side, my conversion is still high, and I did have some higher price point orders and multi license orders that helped keep the revenue high.

15. April 2014 17:08
by Anders Thue Pedersen

Attending MicroConf

15. April 2014 17:08 by Anders Thue Pedersen | 0 Comments

I'm attending the MicroConf conference this week learning how to be even more Awesome and meeting old and getting new friends.

I launched the new website one week ago and the first weekly results are in and the conversion is up close to 50% (an all time high) the revenue is higher than in a long time, even though the number of visitors still keeps dropping.


2. November 2013 20:40
by Anders Thue Pedersen

The long term MicroConf effect

2. November 2013 20:40 by Anders Thue Pedersen | 0 Comments

I am starting to feel and understand the long-term effect of attending a MicroConf conference.

The feeling I get is that there is a completely new world to uncover and understand, a world where I’m not just a parrot saying what I have read in books, but one where I have tested and understand this new way of living and doing.

The hard part about this is that I guess it is like Tao, if I can describe it, it is not Tao – and this new way feels like something I cannot describe but something that I can talk about (around?) and talk with others who have a sense of it, but never fully understand or explain.

But that’s part of it anyway, that it’s ok that I changes that it’s unexplainable and that it is new every day, that’s the interesting part of it, that’s what being an micropreneur is all about, learning new things every day, talking about “Tao” and trying new things out.

This new understanding of (my) life is starting to change how I look at my work, at my future and how I understand people and the way I interact with people.

So before I get to meta, let me describe some of the changes that has happened since the MicroConf conference.

First as described in my last post I have started to separate my ego from my business, this is a big deal for me, but even more important was that the conference made me realize that I’m not alone out there.

For a long time I only had one or two friends who are truly like me, experimenting, curious, filled with creative energy, having a gazillion ideas every day etc. etc.

At the conference I was around 80-100 people JUST LIKE ME – and you have no way of understanding the impact unless you have tried it.

The feeling of being home, of being understood of being able to talk to people without they are shaking their heads and without :roll:

I have NEVER felt so much home, understood and at peace with who I am, and this really deep sense of belonging and understanding made me shed all of my shame about being me, all of my guilt of having too many ideas of wanting to experiment, it made me accept who I am and what I do, to be among so many who was JUST LIKE ME!

This is by far the most important long-term effect I have taken home from the conference, and a big thank you goes out to all participants, speakers and of course, Rob & Mike, I owe you one!