Living by Doing

I'm a single founder working on improving my business and myself.

6. October 2014 21:43
by Anders Thue Pedersen

Thanks to a fellow Micropreneur

6. October 2014 21:43 by Anders Thue Pedersen | 0 Comments

One of my fellow Micropreneurs, Christoph Engelhardt just posted his second monthly income report online at his blog detailing his endeavour.

I must admit that it is some of the bravest writing I have read from any in the self funded entrepreneurial scene.

It is one thing to write a monthly income report when the ball is rolling, when the idea is spreading like wildfire and you are able to work on you project full time.

It is completely different ballgame when you are not!

Christoph is working full time in a “normal” job; he is doing some freelancing work and building “on the side”. If I remember correctly, he was enlisted in the military recently and had to put the programming on hold.

This has not deterred him from pushing on, and now he post about it online, and not always about the progress, but also about the setbacks and how an error from his side halved his perceived MRR.

For me who are so lucky to have a thriving business; making a living from a passive income stream, while running a consultancy that is doing fine, it is humbling and scary to imagine not making more than a couple of hundred bucks a month.

At the same time, it is inspiring to realise that we all start at that level, no matter who we are, and each time we start over, we start from zero.

Thank you Christoph, for sharing and for helping me remember that it is ok to make zero as long as you keep pushing the project forward.

I will use this realization and push forward on my project that I have not done enough on because I was afraid.

Afraid of failure, afraid of it not being right, afraid of not being worth it.


PS. After reading Christoph’s blog post, I created a new feature for my watermark software that allows you to add a 3D embossed text to an image, something I have dreamt of creating for months if not years.

So for the last time, thank you Christoph, for being brave and being you!

4. August 2014 22:08
by Anders Thue Pedersen

Growing from the pains inflicted by a real panda.

4. August 2014 22:08 by Anders Thue Pedersen | 0 Comments

My consultancy business has grown and we are now ready for a new level of customers.

It all started when a real life panda hit me, this forced me to think hard about my business and I came to the following conclusions.

1. I love my consultancy business!

2. I love my employees

3. I love the solutions we create for our customers.

So I had to figure out what was wrong and what we could do better, to grow our business organic and quick, the findings was not obvious but luckily I had four weeks of vacation to ponder the questions and come up with answers.

The payoffs of the changes we have made are more instantaneously than I would ever have believed!

Today we delivered the first solution made since the panda hit us and we delivered on time and more than promised, to the customers surprise and great delight!

I cannot wait to hear the feedback from the customer, and to be honest, this is probably the most proud I have ever been of something we have made!

What we have done differently is as profound as it is obvious and simple.

Simple, not easy though!

I have used the metaphor of a golf player standing at the tee whacking the ball down the fairway.

Previously each part of a project was not intertwined into the next, like a golfer who moves the club a fourth of the swing and the lets go of the club and let it tumble to the ground. Then he picks it up to continue the swing until he hits the ball where he once again let go of the club and once again picks it up and ends the swing.

This way of doing projects is very unsatisfying for the customer and us. Now we follow through, never letting go of the club. Even more we will continue to follow through on the swing after the ball has been hit, this is important for a golfer since the end position of a gulf club has a big impact on the direction and length of the drive.

The same is true for our projects, after we deliver the technical solution, we have to continue our support, educating and helping the customer translating all text, getting images for the website, and even further on, helping the customer with google, SEO, SoMe, advertising, cutting edge ideas, split testing and much more.

It is not enough to create a technical sound solution, or to be the master of design.

You have to make the customer love you and your solution by smothering them with love, help, support while listening to their needs and desires.

You have to follow through and help them with everything they are unsure about and kill all doubt and fear before it becomes a fire.

If you do all this and whatever else that pops up along the way you just might be lucky enough to create something special for the customer, and if you are lucky they might even think it is special enough to tell their friends about the magical company that actually delivers, on time and above their promise.

12. May 2014 19:15
by Anders Thue Pedersen

How I stopped being a master procrastinator and started being motivated

12. May 2014 19:15 by Anders Thue Pedersen | 0 Comments

Being motivated (enough) to beat procrastination has been a goal for me the last 6 months.

I have been a procrastinator for as long as I can remember, sometimes I procrastinated most of the day and sometimes I only did it a little every day. My procrastination has been driving me nuts lately because I really wanted to use my time doing good stuff and move forward.

I have been reading a lot of books and blogs about motivation, procrastination and how to get things done.

For a long time this did nothing, I did not understand how to translate what I read into actual doing something different.

When I started this blog it was mostly to stay accountable and keep me moving forward after MicroConf and it did help me do just that, at the same time it has done so much more because it made me understand that beating procrastination and staying motivated isn’t something that you do as much as something you believe in.

I know that a lot of motivational coaches and positive thinkers would say that you just have to think positive thoughts or look into the mirror and say something positive aloud – and it is not that doing stuff like that don’t help you move to another place, it’s just that it’s not the only thing you need.

What I have discovered is that what you need mostly to stay motivated and stop procrastinating is to stop trying to win the fight against procrastination and not trying to beat your lack of motivation.

It is not a fight and it is not something that you can win over or loose to!

My procrastinating is much less now and I have stayed more motivated for some time.

I believe that it is because of at least these reasons:

  • Writing this blog, this way I have been able to go back and see what I did last week and previously and thereby not forgetting what I have achieved and the progress I got
  • Plotting my revenue, conversion, visitors and number of orders, this visualized the progress and I can extrapolate into the future
  • Asking customers about my software, even though I have been getting some really hard to read emails (think horrendous, horrible, cheating, thief, bastard) I have also been getting some really nice emails from users thanking me for solving their problems making me more aware of the value I add to their lives and that it is a valid piece of software I make.
  • Being in two mastermind groups with people I look up to and respect and being told (again and again, as I am a bit slow) that what I do matters and is a good thing.
  • Reading and talking about motivation until I understood that it is not a game you win or lose, but a way of living where you play and have fun every day understanding that it is not about winning now but about getting up and doing a little more a little better every new day.

The nice thing is that if I can beat procrastination and be more motivated, everybody can – when I had it worst, I worked for around 30 minutes a day.

The downside is that it hard, hard work, mentally hard and every time you believe you have beaten it you will be pushed back into the arena until the moment where you give up and stop fighting and start having fun.


I believe I have found the error that made my conversion jump up and down - I had configured my webserver to tell browsers that they should cache everything for 7 days, so every time I changed something on the website users would see a strange website for 7 days.

I hope it is fixed now and my conversion/revenue will be more staple in the future.

I have written 4 articles and has gotten my first visitor on one of those, and as always I am working on new features for the software and improvements to the website.