Living by Doing

I'm a single founder working on improving my business and myself.

1. November 2013 19:04
by Anders Thue Pedersen

Microconf ROI in 28 days

1. November 2013 19:04 by Anders Thue Pedersen | 0 Comments

The title only tells half the story, but when it comes to the classic ROI I got mine in 28 days.

How did I do that, well it's a long(ish) story that I'll talk more about in coming posts, but the story goes something like this:

For the first time in my life I attended a conference of likeminded entrepreneurs, it was the Microconf conference in Prague October 5-6 and I really did not know what to expect.

Man was I in for a surprise (a good one) – I learned more about myself and my product in those 4 days than I have in a long time.

The first big realization that hit me was that I needed to remove my ego from my business!

This might need some explaining, what I had to do was to look at my business in a way where I did not create and sell my products for the pad on the shoulder, the praise or someones recognition.

For all the time I have created TSR software (and before that), I have done it (mostly) for the pad on the shoulder, the money and to get people to validate me.

What I had to do instead was to create the products for me and for the users, and if someone think the product suck, well then, that is their opinion and it has nothing to do with who I am and how good I am.

So now I work on TSR products to improve the revenue and to maximize the conversion rate – not because I want to earn a lot of money (even though I like money a lot) but because I’m curious to see how much money I can earn on this, how high conversion rate I can get and what I need to do to get there.

This change in perspective led me to change the main download/purchase page while still at the conference, so Sunday evening after dinner but before the informal gathering, I moved the free download below the fold and added a higher price point bundle to my three-column download, so it went from:

Free  - Trial   -    Buy


Trial  - Buy  - Buy bundle

This “immediately” 2x’ed my revenue (Actually it 6x’ed in the first couple of days but now it’s closer to 2x), and it’s this improved revenue that has paid for all the expenses I had in connection with the MicroConf conference in around 28 days.

I have been working at warp speed since the conference and have made so many new discoveries, new tools and mindboggling changes to me and my websites that I’ll probably needs a lot of blog post to describe it all, so look out for more.

If you want, check out TSR Watermark Image and follow the changes on that website the coming weeks

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