Living by Doing

I'm a single founder working on improving my business and myself.

9. December 2013 21:08
by Anders Thue Pedersen

How to: never become a failure again.

9. December 2013 21:08 by Anders Thue Pedersen | 0 Comments

As I wrote in my previous post I have done almost all errors known to businessman (and even some unknown ones too), therefore, after I rebooted my life I have been thinking, reading and talking a lot about failure and how to avoid it.

At MicroConf I talked to some of the speakers about failing, how they dealt with the fear of failure and failure itself and what I learned from this was that failure is not avoidable but you can do a lot to keep your failures at a minimum. Then just last week, Adii from Woo Themes wrote his “pause” post, about how he had to take a pause from his latest project and since I talked to him about failure it made me think even more about how to handle failure or even better how to avoid it.

I was thinking if I could do anything to be absolutely sure to never again fail as I have done before, and let me tell you I have had failures that was big (and small). Big when entire NT controller hard drives was accidently deleted during server upgrades or failing to run a company – running it straight into bankruptcy.

To be absolutely positively free from failure all you have to do this: Realize that just because your projects fail, you are not a failure. What you do and whether your projects succeed or fails do not define that who you are or has anything to do with your self-worth.

You have to realize that when a project fails this do not have anything to do with you, it do of course mean that your project failed, that it either was a bad project or you choose some wrong turn somewhere. The best you can do in this case is to learn the hell out of your mistakes.

You can get to this mindset too! It can be a long struggle to get to it, it has taken me 14 years to find it, but if you believe deep inside that, it is ok to be you with all your beautiful flaws and strangely attractive ticks, then start your journey now!

The only hard part is that nobody but you can find your key to unlocking your failure-free world, the good news is that a lot of people has done it, shared their path, and sometimes you will be lucky to 'get it' when reading/listening/talking to someone about their path.

The funny thing about failing ( to be honest, there are no funny thing about failing) is that the harder you try not to fail, by not talking about failure, by ignoring smaller mistakes, the more likely and greater your eventually failure will be – trust me I have a lot of practice!

The best advice for those starting to live failure free is as extremely hard as it is simple: Relax

If that do not work then relax some more!


Last week

I added photos of real people to my testimonials, a woman and a man since I got around fifty-fifty male-female users – total I got 3 testimonials with photos online, and these is chosen at random.

I also released the .NET 4.0 based version of the software, and was very concerned that it would cause a lot of troubles with angry users, but until now all I got was the sound of crickets.

I concluded my trust builder split test and got a 8% increase in orders by adding a “Compatible with Windows XX” where XX is the version you are running, now the 90 day money back guarantee image is gone and I need to figure out how to add that back without taking the % conversion again.

I got some multi-license orders this week (I have them suspected to be fraud) this made the revenue go up even though the orders went down.

This week

I will add a 79.95 higher price point version that includes the option to upload to Facebook, TwitPic and Flickr from within the application – the plan is to add Etsy, eBay, Shopify, WordPress in coming releases.

Split testing headlines – I read an article about headline writing (I lost the link sorry) and this made me believe that I can do more about my headlines.

The numbers

40 147% 181% 109% 135%
41 212% 275% 111% 190%
42 141% 185% 105% 135%
43 206% 254% 113% 182%
44 171% 215% 107% 159%
45 229% 285% 104% 220%
46 247% 313% 109% 226%
47 300% 395% 106% 283%
48 312% 413% 96% 323%
49 300% 423% 96% 312%
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