Living by Doing

I'm a single founder working on improving my business and myself.

10. February 2014 09:01
by Anders Thue Pedersen

Insecurity (or why I'm never going to write a compiler again)

10. February 2014 09:01 by Anders Thue Pedersen | 0 Comments

Once upon a time, I wrote a GOL compiler using lex/yacc for a CS course, luckily for me I did it together with a good friend and that made it possible for me to complete the course.

The thing is, I'm insecure about my own abilities at programming. So insecure that i strongly believe I'm a lousy programmer.

The insecurity even makes me so insecure that I don't have the courage to ask anybody else for help or for an opinion on my programming.

Only when I am together with someone who ignores my insecurity I'm able to find the courage to do stuff I believe i cannot.

Being a single founder makes it quite hard to get anything done this way since I’m usually working alone on my projects. The other thing is that the insecurity usually pushes people away after one or two projects so in the long run I tend to be alone with the project again.

So this is basically what is holding me back from doing a(nother) compiler (and of course that it do not interest me and I cannot see how to make a living by itJ).

But the thing is, that it is really not something I'm losing sleep over, but the insecurity is making me losing a lot of opportunity to do great stuff because I will often choose procrastination over actually doing stuff that matters.

At the moment I need to create two new versions of the TSR Watermarker, these will become higher priced version that hopefully can raise my average order value and do a x or two more.

But my insecurity makes me watch some half decent tv show on netflix while I make up all kind of excuses why I cannot program at the moment.

Excuses like, I'm too tired, my kid needs me, I must clean this, I don't have the component I need, etc. etc. 

So how do I cope with the insecurity, well I have many tricks in my book, but the one I have found to work best again and again is to set a deadline, so this time I have promised two of my mastermind groups I will have this done within two weeks.

So as so many other times, the deadline will (hopefully) save my ass.

10 ways to handle insecurity

  1. Keep track of your accomplishments
  2. Look at what you thought you could not and compare it to 1.
  3. Be open about your insecurities
  4. Relax and let go of unrealistic goals
  5. Sit down in front of a task you are insecure about, then imagine you are about to do it and notice all your feelings until the dissipate
  6. Meditate
  7. Look at who you are IRL and who you innermost believe you are - then align these two images
  8. Use tricks to get things done, but only to learn/survive not as a life strategy
  9. Admit you are insecure
  10. Accept you will always be insecure about something


Last week

It has been a good week - my decision to ignore the order flow on an hourly/daily basis has improved my motivation and momentum and the progress on the new website + higher price point is good.

Last week I even rewrote a basic part of the TSR Watermarker and the result is a much faster and much better quality of the resulting images – yay!

Next week

I am still working on the higher price point version. I want the first test version ready wednesday.


Revenue is a bit up, but continues to hover at around 3x, my average order value is around 20-22 USD hopefully this will become much better when I get the higher price point versions live.



Week Orders Revenue Visits Conversion
40 147% 181% 109% 135%
41 212% 275% 111% 190%
42 141% 185% 105% 135%
43 206% 254% 113% 182%
44 171% 215% 107% 159%
45 229% 285% 104% 220%
46 247% 313% 109% 226%
47 300% 395% 106% 283%
48 312% 413% 96% 323%
49 300% 423% 96% 312%
50 271% 349% 93% 291%
51 218% 303% 85% 256%
52 171% 209% 75% 228%
1 259% 315% 86% 301%
2 282% 382% 98% 288%
3 247% 333% 93% 266%
4 241% 288% 96% 251%
5 218% 273% 91% 239%
6 247% 311% 91% 271%
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