Living by Doing

I'm a single founder working on improving my business and myself.

24. February 2014 15:43
by Anders Thue Pedersen
0 Comments

The sound of crickets

24. February 2014 15:43 by Anders Thue Pedersen | 0 Comments

As an entrepreneur, you have to push changes to your product, homepage or business all the time, and the better you are at adapting changes the more fun you are going to have.

Sometimes the changes are small and easy (or at least trouble free) to push out and sometimes they seem a bit harder.

When I moved my free version away from the most prominent place on the download page, this was a small change that involved a lot of worrying.

Worry because I was afraid what my user would think of the change.

Last week I did a small(ish) change again, and again I worried if it would blow up in my face.

I introduced a higher price point of the TSR Watermark Image software - two new versions with some new features and some new pricing (29/69/139)

The result was absolutely nothing, or actually it was better than that because it was “the sound of crickets” I got zero complains and no hassle only some more revenue!

The lesson is, it is ok to worry, but not more than you still pushes out changes!

Status

Last week

I release the new 3-price point layout of the download page.

I released a new version with support for uploading the watermarked images to WordPress after watermarking.

Added WordPress, Facebook and FTP logo to the download page.

The Conversion did go down some, but the higher price point orders made the revenues go up – three cheers for the higher price points!

Next week

I am working on a version with the option of uploading to eBay that I am having some good progress on and will release this during the week, also the new website design are almost ready – hoping for a release this week.

 

Week Orders Revenue Visits Conversion
40 147% 181% 109% 135%
41 212% 275% 111% 190%
42 141% 185% 105% 135%
43 206% 254% 113% 182%
44 171% 215% 107% 159%
45 229% 285% 104% 220%
46 247% 313% 109% 226%
47 300% 395% 106% 283%
48 312% 413% 96% 323%
49 300% 423% 96% 312%
50 271% 349% 93% 291%
51 218% 303% 85% 256%
52 171% 209% 75% 228%
1 259% 315% 86% 301%
2 282% 382% 98% 288%
3 247% 333% 93% 266%
4 241% 288% 96% 251%
5 218% 273% 91% 239%
6 247% 311% 91% 271%
7 276% 369% 87% 319%
8 259% 381% 96% 269%
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