Living by Doing

I'm a single founder working on improving my business and myself.

3. March 2014 20:41
by Anders Thue Pedersen

How to do a reality check when you doubt your abilities.

3. March 2014 20:41 by Anders Thue Pedersen | 0 Comments

When you live in a world comprised of hacker news updates and tweets/articles/podcasts from high profile thinkers and entrepreneurs like James Altucher, @Patio11, Seth Godin and Swiss Miss it is easy to lose some perspective on reality.

You might think that you have nothing to offer to the world. That everything has been made before and that the stuff you are dreaming about is useless and not worth making.

Second reality by Future Crew

I certainly think like that from time to time.

This happened (again) last week after I released the new higher price point versions and after the initial high over my accomplishment, I started to get some mental jitters again.

Small bubbles of worrying started to creep in asking if anyone really needs my product, I worried if anyone needed the new features, and questioned if it really works.

At the same time I have been working on a new upload feature, and since the documentation for the API I am using is [redacted] it has taken and astonishing long time to get it to work(ish).

All in all a lot of doubt and uncertainty has been creeping into my brain.

I believe this is all normal.

Being a single founder and entrepreneur is a hard and bumpy road.

The thing that helps you get through this kind of mental obstruction is

  1. How normal you realize this is
  2. How little you fight it
  3. What tools you have at your disposal to help you work through it.

I am getting pretty confident that it’s totally normal to get these kind if thoughts – and if you don’t take my word for it, go read some of James Altucher post’s – he is the master of “normalizing” the “not normal”

I am still a beginner at not fighting it, but I am (painfully) aware of the importance of this point.

This time I ended up relying on one of the essential mental-realigning tools when being a single founder, my mastermind group!

I went to a mastermind meeting and one of the other attendees said that he thought i was a success and that i had “made it” and that he thought of me as a success.

The thing that really made me realize that my “problem” perhaps was a little off scale was that I actually is looking up to this guy because he has taken the leap and has built a SaaS web app and is making recurring revenue (= the pot of gold at the end of the rainbow)

So I have had my mental energy return to normal levels and started moving forward once again.


Last week

I worked on the new sharing option (and made a little progress) and tweaked the website a little, most notably I added a price slider to see if I could bump up the sales of the Share and SecureShare higher price point versions.

The last thing I did was reaching out to three (3) sites that had articles about windows tools for WordPress, and the result was amazing – I got two (2) responses the same day that they would review my software!

Next week

Work on the new sharing feature, hopefully launch the new website.

The numbers

I had higher hopes for the revenue and even though it is high I had hoped (dreamed) of beating the record.


Week Orders Revenue Visits Conversion
40 147% 181% 109% 135%
41 212% 275% 111% 190%
42 141% 185% 105% 135%
43 206% 254% 113% 182%
44 171% 215% 107% 159%
45 229% 285% 104% 220%
46 247% 313% 109% 226%
47 300% 395% 106% 283%
48 312% 413% 96% 323%
49 300% 423% 96% 312%
50 271% 349% 93% 291%
51 218% 303% 85% 256%
52 171% 209% 75% 228%
1 259% 315% 86% 301%
2 282% 382% 98% 288%
3 247% 333% 93% 266%
4 241% 288% 96% 251%
5 218% 273% 91% 239%
6 247% 311% 91% 271%
7 276% 369% 87% 319%
8 259% 381% 96% 269%
9 271% 371% 85% 318%
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