Living by Doing

I'm a single founder working on improving my business and myself.

17. March 2014 18:56
by Anders Thue Pedersen
0 Comments

It is time to stop growing and start listening to the customer.

17. March 2014 18:56 by Anders Thue Pedersen | 0 Comments

I was looking at my declining numbers last week after I wrote the blog post and was thinking to myself that working as hard as I have been squeezing the last dime out of the customers it seemed like it did not pay off the way I wanted it to.

On a side note, but related I made a new tracking feature in the website so I know where the user was before buying – and I know how many visits the user has before buying.

From that data I discovered that:

  • 90% of the people who buys the software initiates this by clicking somewhere in the software
  • 75% buys the software the same day as they install it. 
  • 50% buys the software within 1 hour of installing it

So it became clear to me that I needed to make it easier to install and try out the software to boost the revenue.

After thinking and talking about this with friends and my mastermind groups, I realized that i have neglected one important part of running a business.

Helping the customers!

 

The new website

Therefore, I have started making changes to the software and the website that will improve usability and user friendliness.

I have made it easier to download the software; you can do that in one click now instead of two or more.

The most important change is one that yet has not helped any customers.

I have modified the page shown after the customer has been running the software for the first time.

This page now ask the user a simple yet scaring question (Stolen from here: http://brechtpalombo.com/)

 “What lingering question might keep you from buying the software now? Please be brutally honest.”

Man was I in for a rough ride – the first answer came in with devastating critic, words such as Rubbish, Old fashion, crappy software and incompetence was among those written to me.

Even though it stung a lot, I read all comments ignoring the foul language and focusing on reading between the lines to understand what the user is frustrated about and where I can improve.

Now, I have a lot of improvement in the software to do, so I will stop writing and start programming.

Status

The revenue is a little up but needs to Improve if I ever is to get above the 4x and I believe the next big change will be mostly from an improved software, not from the new and improve website that is almost done!

Last week

I have been working on improving the user experience, firstly by making it easier to download the software, but I have also been looking into improving the software itself.

Next Week

I will be improving the wizard firstly, then the main GUI afterwards.

The new website is ready, but I need to change it to support the improved download experience.

The numbers

 

Week Orders Revenue Visits Conversion
40 147% 181% 109% 135%
41 212% 275% 111% 190%
42 141% 185% 105% 135%
43 206% 254% 113% 182%
44 171% 215% 107% 159%
45 229% 285% 104% 220%
46 247% 313% 109% 226%
47 300% 395% 106% 283%
48 312% 413% 96% 323%
49 300% 423% 96% 312%
50 271% 349% 93% 291%
51 218% 303% 85% 256%
52 171% 209% 75% 228%
1 259% 315% 86% 301%
2 282% 382% 98% 288%
3 247% 333% 93% 266%
4 241% 288% 96% 251%
5 218% 273% 91% 239%
6 247% 311% 91% 271%
7 276% 369% 87% 319%
8 259% 381% 96% 269%
9 271% 371% 85% 318%
10 218% 299% 93% 235%
11 247% 325% 91% 272%
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