Living by Doing

I'm a single founder working on improving my business and myself.

21. April 2014 22:14
by Anders Thue Pedersen
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MicroConf 2014, Las Vegas

21. April 2014 22:14 by Anders Thue Pedersen | 0 Comments

My jetlag from my first US MicroConf is lifting and I am starting to feel “normal” again, whatever that means.

As last time, my head is full of impressions and ideas and I will try to document some in this blog post.

First, I want to extend my thanks to Rob Walling (@robwalling) & Mike Taber (@SingleFounder) without these two fantastic, selfless and friendly founders MicroConf would not be a reality and my mind would not be blown away plus my chance at being Awesome™ would be way less.

As I wrote previously, I recently did the last implementation of stuff I learned at MicroConf 2013, Prague, so my MicroConf To-Do list was empty.

Let me tell you, it is not empty any more, it is full of stuff to do the next 6 months until MicroConf Europe in Prague.

My main takeaway was actually not from one of the speakers of this year but something I got from Patrick McKenzie (@patio11) in between talks – he called it “Mad Libs” a game of words that I am going to use to generate content.

The game goes something like this; you create a sentence

“Protection of images online by adding a watermark”

Then you substitute some of the words to generate a large numbers of headlines, in my example they would be:

“Website recognition of images online by stamping them with a watermark”

“Brand recognition of photos on facebook by adding a watermark”

“Protection of photos on facebook by adding a watermark”

Etc.

Etc.

This system has currently generated 140 headlines that I am coding an Article system around, this way i can add and show these articles on the homepage-

This will help me catch what Patrick calls “Snowflake queries” and at the same time help me lift my Google ranking since I have dropped and I am getting less and less visitors from Google.

Another takeaway from the conference is that I added a “Downloading” page that the user is automatically redirected to, this way I get a page view more than previously, lowering my bounce rate and lifting my average page view.

The next big takeaway was from the attendee talk by Jordan Sherer (@widefido) who (also) is selling software to consumers, besides being a funny person I realized that I do not educate my customers about what the software can do for them and what their problem is.

This is a copy problem but first I need to investigate why people are buying just as Joanna Wiebe (@copyhackers) keeps telling me in her excellent books.

Status

Since last week the conversion and revenue has come down a bit, but since it has been Easter and this means days off in Europe I hope it is just a temporary thing, but as I wrote above I am going to concentrate on the google side of things, by creating at least one article every day I am at the office.

This will (I hope) improve my number of visitors that has been declining the last 6-8 months.

But on the bright side, my conversion is still high, and I did have some higher price point orders and multi license orders that helped keep the revenue high.

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