Living by Doing

I'm a single founder working on improving my business and myself.

23. June 2014 21:55
by Anders Thue Pedersen
0 Comments

How it feels like being hit by a panda in real life.

23. June 2014 21:55 by Anders Thue Pedersen | 0 Comments

I do not call myself a SEO expert and I do not make most of my income from SEO consultancy. On the other hand, I have been online since 1991 when i got my first email address and I have been interested in SEO before the acronym was invented.

Until now I have only been hit once by a google update, back when they introduced duplicate content penalty. I had a site the look a lot like another site that was penalized and I stopped doing any other SEO than pure white hat.

The reason was mainly that it was too risky trying to make a living dodging google.

Last week I got hit by something that felt like a 40 feet panda, and not online but in real life.

My revenue stream from consultancy was cut by around 50% because some customer’s simultaneously scaled down their engagement.

If it was just me it would be ok, but since I have five employees, it is some beating.

The hardest is not losing they revenue, the hard part is like in the virtual SEO world that I do not know when it will change, if I will find new customers or if this is the new normal.

On the other hand, I can influence the real world more than I can influence google, so I am currently doing a lot to get new customers for my consultancy business.

I also decided to use this panda to pivot my consultancy and move us into a higher gear and really focusing on shipping our solutions to the customers. This will mean that we all will work on one customer project until it is done and then move on to the next.

Status

The conversion roller coaster is currently on the fun part of the course and my stats are once again looking like I would love them to be all the time.

On the other hand I am pouring a lot of energy into the consultancy at the moment, so I will settle for anything.

 

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