Living by Doing

I'm a single founder working on improving my business and myself.

4. August 2014 22:08
by Anders Thue Pedersen

Growing from the pains inflicted by a real panda.

4. August 2014 22:08 by Anders Thue Pedersen | 0 Comments

My consultancy business has grown and we are now ready for a new level of customers.

It all started when a real life panda hit me, this forced me to think hard about my business and I came to the following conclusions.

1. I love my consultancy business!

2. I love my employees

3. I love the solutions we create for our customers.

So I had to figure out what was wrong and what we could do better, to grow our business organic and quick, the findings was not obvious but luckily I had four weeks of vacation to ponder the questions and come up with answers.

The payoffs of the changes we have made are more instantaneously than I would ever have believed!

Today we delivered the first solution made since the panda hit us and we delivered on time and more than promised, to the customers surprise and great delight!

I cannot wait to hear the feedback from the customer, and to be honest, this is probably the most proud I have ever been of something we have made!

What we have done differently is as profound as it is obvious and simple.

Simple, not easy though!

I have used the metaphor of a golf player standing at the tee whacking the ball down the fairway.

Previously each part of a project was not intertwined into the next, like a golfer who moves the club a fourth of the swing and the lets go of the club and let it tumble to the ground. Then he picks it up to continue the swing until he hits the ball where he once again let go of the club and once again picks it up and ends the swing.

This way of doing projects is very unsatisfying for the customer and us. Now we follow through, never letting go of the club. Even more we will continue to follow through on the swing after the ball has been hit, this is important for a golfer since the end position of a gulf club has a big impact on the direction and length of the drive.

The same is true for our projects, after we deliver the technical solution, we have to continue our support, educating and helping the customer translating all text, getting images for the website, and even further on, helping the customer with google, SEO, SoMe, advertising, cutting edge ideas, split testing and much more.

It is not enough to create a technical sound solution, or to be the master of design.

You have to make the customer love you and your solution by smothering them with love, help, support while listening to their needs and desires.

You have to follow through and help them with everything they are unsure about and kill all doubt and fear before it becomes a fire.

If you do all this and whatever else that pops up along the way you just might be lucky enough to create something special for the customer, and if you are lucky they might even think it is special enough to tell their friends about the magical company that actually delivers, on time and above their promise.

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